
Rare’Raymond Loewy’ Book: French Text Only (Me No English). This is the official exhibition catalog Raymond Loewy: Un pionnier du design américain, published by the Centre Georges Pompidou in 1990. Released in conjunction with a major retrospective held from June 27 to September 24, 1990, the book explores the life and groundbreaking work of Raymond Loewy, one of the most influential figures in American industrial design. The hardcover volume approx. 31 x 21.5 cm features around 200 richly illustrated pages, including both black-and-white and color images. Written in French, it covers Loewy’s iconic creations-from Lucky Strike packaging and Greyhound buses to Studebaker cars and NASA collaborations-highlighting his enduring impact on 20th-century design and consumer culture. This rare publication is part of the Pompidou’s “Monographie” series and has become a sought-after collector’s item. A must-have for design historians, collectors, and enthusiasts of mid-century modern aesthetics. Offered here is a rare out of print title. Dimensions: 8.5″ x 12″. Vintage new old stock. Unread and unused, but dust jacket shows shelf wear from long-term storage (see photos). Text in French only (no English) but the pictures do all the talking. Please note: all sales final. Item is as pictured. We are happy to send additional images if needed. Happy day every day. Please see our other auctions. A French-born visionary who made his mark in the United States, Loewy revolutionized corporate branding and product design with timeless works such as the Lucky Strike cigarette package, the Greyhound Scenicruiser bus, the Coca-Cola vending machine, and the Studebaker Avanti. He also contributed to the design of NASA spacecraft interiors, cementing his influence across industries from transportation to consumer goods. Loewy’s design philosophy-captured by his famous principle “Most Advanced Yet Acceptable” (MAYA)-blended innovation with familiarity, making him a defining figure of 20th-century industrial design and a key architect of American visual culture.
